The target audience for this particular website is young people who like Indie Rock music.
I can tell it's targeting young people because that generation has a thing for Indie Rock and nice T-Shirts.
The strengths of the website is:
- The nice graphics
- The template always stays the same
- A good layouts
- Clear font
- Creative Logo
- And the good navigation that is always displayed the same
According to what is viewed on the homepage, there are no weaknesses I can see.
http://www.yellowbirdproject.com/
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